| identity tenantnoun | a managed identity space where user accounts and sign-in settings are stored ์์ด๋ดํฐํฐ ํ
๋ํธ, ์ฌ์ฉ์ ๊ณ์ ๊ณผ ๋ก๊ทธ์ธ ์ค์ ์ ๊ด๋ฆฌํ๋ ๊ณต๊ฐ e.g. The company keeps employee accounts in one identity tenant. |
| permissionsnoun | rules that decide what a user is allowed to access or do ๊ถํ e.g. Admins should review user permissions every month. |
| access-deniedadjective | showing that a user is not allowed to enter a system or page ์ ๊ทผ ๊ฑฐ๋ถ๋ e.g. She received an access-denied message when she opened the dashboard. |
| backend APIsnoun | server-side interfaces that send data or services to applications ๋ฐฑ์๋ API e.g. The mobile app depends on backend APIs to load customer data. |
| client-sideadjective | happening in the userโs browser or device, not on the server ํด๋ผ์ด์ธํธ ์ธก์ e.g. Client-side checks improve usability, but they are not enough for security. |
| streaming management panelnoun | a control page used to manage live video streams ์คํธ๋ฆฌ๋ฐ ๊ด๋ฆฌ ํจ๋ e.g. Only a few operators should have access to the streaming management panel. |
| production environmentnoun | the real live system that actual users or customers depend on ์ด์ ํ๊ฒฝ e.g. Testing should be completed before any change reaches the production environment. |
| broken access controlphrase | a security failure that lets users do things they should not be allowed to do ์๋ชป๋ ์ ๊ทผ ์ ์ด, ์ ๊ทผ ํต์ ์ทจ์ฝ์ e.g. Broken access control can expose sensitive data even without hacking tools. |
A security researcher says he found a serious weakness in systems connected to the 2026 FIFA World Cup. According to his blog post, he first created an account on FIFAโs public agent platform by submitting his ID and email. After registration, his account was added to the same identity tenant used by FIFAโs internal platforms. This meant a public user could sign in to services that were meant for staff, although the user was supposed to have no real permissions.
When the researcher opened another FIFA web app, he saw an access-denied message saying he had no role assigned. However, he says this check happened only in the browser. In other words, the page itself looked blocked, but the backend APIs still returned data. A backend API is the server-side system that sends data to the app. If it does not verify the userโs permissions, attackers may bypass the visible restrictions and reach sensitive tools.
After bypassing the client-side controls, the researcher says he reached a live streaming management panel for World Cup matches. He reported seeing production stream information, including several camera feeds for each match, preview links, output links, and RTMP ingest URLs. An RTMP ingest URL is the address used to send live video into a streaming system. He also says he could open a preview stream in VLC and confirm that it was live, which suggested the issue was not a test environment.
The researcher wrote that the problem was eventually fixed, although he says he did not receive a direct response at first. He also described contacting several organizations to get urgent attention. The case is a strong example of broken access control, one of the most common and dangerous security problems. It also shows why companies must protect both the front end and the backend, separate public registration from internal identity systems, and review permissions carefully in production environments.
| basic researchnoun | scientific study done to increase knowledge, without a clear immediate commercial use ๊ธฐ์ด ์ฐ๊ตฌ e.g. Basic research often creates ideas that become useful technologies years later. |
| grantnoun | money given for a project, study, or organization for a special purpose ์ฐ๊ตฌ๋น, ๋ณด์กฐ๊ธ e.g. The team received a grant to develop its new telescope design. |
| single-crystal siliconnoun | a very pure form of silicon with one crystal structure, used in advanced technology ๋จ๊ฒฐ์ ์ค๋ฆฌ์ฝ e.g. The project planned to use single-crystal silicon for its x-ray mirrors. |
| programmatic chaosphrase | serious disorder in how a project or organization is planned and managed ์ฌ์
์ด์์์ ํผ๋, ํ๋ก๊ทธ๋จ ๊ด๋ฆฌ ํผ๋ e.g. Programmatic chaos made it difficult for the engineers to follow the original schedule. |
| buyoutsnoun | payments offered to employees to encourage them to leave their jobs ํด์ง ์ ๋ ๋ณด์๊ธ, ๋ช
์ํด์ง ํจํค์ง e.g. After the buyouts, the agency lost many experienced workers. |
| budget proposalnoun | an official plan showing how money may be spent in the future ์์ฐ์, ์์ฐ ์ ์ e.g. The budget proposal created uncertainty for several science projects. |
| appropriationnoun | official government approval of money for a specific use ์์ฐ ๋ฐฐ์ , ์ธ์ถ ์น์ธ e.g. Congress still had to decide the final appropriation for the program. |
| cost estimatenoun | a calculation of how much money a project is likely to need ๋น์ฉ ์ถ์ ์น, ์์ ๋น์ฉ e.g. The delayed cost estimate made project planning more difficult. |
A Scientific American article says U.S. science is in chaos because the long relationship between politics and research is breaking down. For many years, the federal government has provided a large share of the money for basic research, meaning early-stage studies that may not bring quick profits but can lead to major discoveries later. When political priorities change suddenly, scientists and research centers can lose stability.
One example is AXIS, a proposed NASA space telescope designed to study the early universe, including the first black holes and the formation of galaxies. The project used a new mirror technology based on single-crystal silicon. After years of planning, the team received a grant in 2024 to improve the idea. Researchers then worked with engineers at NASA Goddard to move the mission forward.
But the project was hit by what one scientist called programmatic chaos. NASA offered buyouts, paid leave and early retirement, and thousands of employees reportedly left. The AXIS team lost key experts, including engineers, managers and scientists connected to the telescopeโs design. According to the article, the team was left trying to continue the work with limited guidance after important staff members were gone.
At the same time, a presidential budget proposal called for major cuts to science funding, and the program that might have funded AXIS was removed from the request. Even before Congress made final decisions, some leaders started adjusting to the proposed budget. This caused delays in cost estimates, schedules and design reviews. The story shows how changes in funding, staffing and policy can quickly affect complex scientific projects that depend on long-term planning and teamwork.
| emulatornoun | software that lets one computer system behave like another ์๋ฎฌ๋ ์ดํฐ, ๋ค๋ฅธ ์์คํ
์ ํ๋ด ๋ด๋ ์ํํธ์จ์ด e.g. The emulator allowed the old application to run on new hardware. |
| binary translationphrase | a method that converts compiled instructions for one processor into instructions for another ๋ฐ์ด๋๋ฆฌ ๋ณํ e.g. Binary translation improved performance compared with simple instruction-by-instruction execution. |
| native codephrase | code that runs directly on a specific processor without extra translation at runtime ๋ค์ดํฐ๋ธ ์ฝ๋ e.g. The system generated native code for the target CPU. |
| interpreternoun | a program that reads and executes code step by step ์ธํฐํ๋ฆฌํฐ e.g. An interpreter is often simpler, but it can be slower than other methods. |
| stack probephrase | a check to make sure enough stack memory is available before using it ์คํ ํ๋ก๋ธ, ์คํ ๋ฉ๋ชจ๋ฆฌ ํ์ธ ์์
e.g. The function used a stack probe before allocating a large buffer. |
| stack pointerphrase | a value that shows the current top position of the stack in memory ์คํ ํฌ์ธํฐ e.g. The program moved the stack pointer to reserve space for local data. |
| compilernoun | a program that turns source code into machine code ์ปดํ์ผ๋ฌ e.g. The compiler produced code that was correct but not efficient. |
| tight loopphrase | a very small and efficient loop that repeats quickly ํ์ดํธ ๋ฃจํ, ๋งค์ฐ ํจ์จ์ ์ธ ์งง์ ๋ฐ๋ณต๋ฌธ e.g. The engineer replaced the long sequence with a tight loop. |
A story shared on The Old New Thing describes an unusual moment in software history. A Windows x86-32 emulator team found a program with code so inefficient that they decided to fix it while the program was being translated. The emulator used binary translation, which means it converted x86-32 instructions into native code for another processor. This method was faster than using an interpreter, which reads and executes instructions one by one.
The problem appeared when one program needed to reserve about 64KB of memory on the stack and then initialize it. Normally, software would first perform a stack probe to make sure enough stack space was available. Then it would reduce the stack pointer and fill the memory with a small loop. A loop is efficient because the same few instructions repeat many times.
In this case, however, the compiler did something very different. Instead of creating a loop, it unrolled the operation into 65,536 separate instructions, each writing one byte to memory. As a result, the program used about 256KB of code just to initialize 64KB of data. The emulator team thought this output was so wasteful that they added special logic to detect that specific function and replace it with an equivalent tight loop during translation.
The story is a reminder that compilers and generated code are not always ideal. It also shows that emulation can involve more than simple compatibility. In some cases, engineers improve performance by recognizing bad patterns and translating them into better ones. Although the exact processor in this story was not identified, the example still highlights a practical lesson for programmers: low-level code quality can have a major effect on speed, memory use, and system behavior.
| browser extensionnoun | a small software tool added to a web browser to give it extra features ๋ธ๋ผ์ฐ์ ํ์ฅ ํ๋ก๊ทธ๋จ e.g. I installed a browser extension to manage my passwords more safely. |
| ad blockernoun | software that stops online advertisements from appearing ๊ด๊ณ ์ฐจ๋จ๊ธฐ e.g. Many people use an ad blocker to reduce distractions while reading news online. |
| WebRequest APInoun | a browser tool that lets extensions inspect and control web requests ์น ์์ฒญ API e.g. Older extensions relied on the WebRequest API to block unwanted content. |
| DeclarativeNetRequest APInoun | a browser tool that blocks or changes requests based on fixed rules ์ ์ธ์ ๋คํธ์ํฌ ์์ฒญ API e.g. Developers had to redesign some features for the DeclarativeNetRequest API. |
| trackersnoun | tools that collect information about what users do online ์ถ์ ๊ธฐ, ์ฌ์ฉ์ ์ถ์ ๊ธฐ์ e.g. Privacy-focused users want browsers to stop trackers from collecting their data. |
| statistically significantadjective | large enough in data analysis to be unlikely caused by chance ํต๊ณ์ ์ผ๋ก ์ ์๋ฏธํ e.g. The team found no statistically significant difference between the two versions. |
| intrusiveadjective | annoying or interfering too much with someoneโs experience or privacy ์ง๋์น๊ฒ ๋ฐฉํด๊ฐ ๋๋, ์ฌ์ํ์ ์นจํดํ๋ e.g. Users often complain about intrusive ads that cover the whole screen. |
| core functionalityphrase | the most important basic features of a product or system ํต์ฌ ๊ธฐ๋ฅ e.g. After the update, the app kept its core functionality but changed the interface. |
Googleโs move from Manifest Version 2, or MV2, to Manifest Version 3, or MV3, has caused debate in the browser extension world. Many users and ad blocker companies worried that the change would make ad blockers less effective. Their main concern was Googleโs decision to reduce the use of the WebRequest API, a tool that lets extensions examine and control network requests in detail, and replace it with the more limited DeclarativeNetRequest API.
A recent research paper studied whether these worries were correct. The researchers compared MV2 and MV3 versions of four widely used ad blockers in browser-based tests. They used several samples of ad-supported websites to measure how well each version blocked ads and trackers. Trackers are technologies that follow user activity across websites, often for advertising or data collection. Because many people use ad blockers for privacy as well as convenience, this question is important for both users and developers.
The study reports that there was no statistically significant drop in ad-blocking or anti-tracking effectiveness when the tools moved from MV2 to MV3. In some cases, the MV3 versions even showed slight improvements in blocking trackers. These results suggest that, at least for popular ad blockers tested in the study, the newer extension system still provides strong protection against intrusive ads and privacy-related threats.
The findings may reassure Chrome users, but they do not end the discussion. The paper notes that some uncertainties remain, and future changes in browser rules or extension design could still affect performance. Still, the overall message is clear: ad blocker providers seem to have adapted to MV3 and found ways to preserve core functionality. For the wider tech industry, this case shows how platform policy changes can create fears, but real-world testing is necessary before drawing final conclusions.
| manufacturing outputphrase | the amount of goods that factories produce ์ ์กฐ ์์ฐ๋ e.g. Battery manufacturing output increased as more factories began operating. |
| industrial productionphrase | the total output of factories, mines, and utilities ์ฐ์
์์ฐ e.g. Industrial production is often used to understand economic activity. |
| power gridnoun | the system that delivers electricity from producers to users ์ ๋ ฅ๋ง e.g. Large batteries can help balance supply and demand on the power grid. |
| domestic productionphrase | making goods inside a country ๊ตญ๋ด ์์ฐ e.g. Some policymakers support domestic production to reduce dependence on imports. |
| importsnoun | products brought into a country from another country ์์
ํ, ์์
e.g. A company may look for local suppliers instead of relying on imports. |
| supply chainnoun | the network of companies that make, move, and sell a product ๊ณต๊ธ๋ง e.g. A weak supply chain can delay production and raise costs. |
| automationnoun | the use of machines or software to do work with less human effort ์๋ํ e.g. Automation can improve speed and consistency in factories. |
| infrastructurenoun | the basic systems and equipment needed for an industry or service ์ธํ๋ผ, ๊ธฐ๋ฐ ์์ค e.g. Digital infrastructure is important for monitoring factory operations. |
US battery manufacturing output continues to reach new records, according to a Federal Reserve industrial production series that tracks battery production. The trend shows that factories in the US are making more batteries than before. Batteries are a key part of modern technology because they store electricity for devices, electric vehicles, and energy systems connected to the power grid.
Several forces are supporting this growth. Demand for electric vehicles has increased interest in battery supply, while companies and governments also want stronger domestic production. In this context, domestic means making products inside the country instead of depending heavily on imports. A larger local battery industry can help reduce supply risk and support jobs, investment, and long-term industrial planning.
Battery manufacturing is a complex process. It includes sourcing materials, producing cells, testing quality, and moving products through a large supply chain. A supply chain is the network of companies involved in making and delivering a product. When output rises, manufacturers often need better automation, more reliable equipment, and stronger data systems to manage operations efficiently and keep quality standards high.
The record-setting trend does not mean every challenge has been solved. Battery makers still face questions about raw materials, cost, recycling, and future demand. Even so, rising output is an important signal for hardware and energy technology. For engineers and technology professionals, it shows how manufacturing, software, and infrastructure are becoming more closely connected in modern industry.
| decompressionnoun | the process of returning compressed data to its original form ์์ถ ํด์ e.g. The browser uses decompression to open data that was sent in gzip format. |
| drop-in compatible replacementphrase | a new component that can be used instead of another one with very few changes ๋ฐ๋ก ๊ต์ฒด ๊ฐ๋ฅํ ํธํ ๋์ฒดํ e.g. The team wanted a drop-in compatible replacement so they could reduce migration work. |
| algorithmnoun | a set of rules or steps used to solve a problem or process data ์๊ณ ๋ฆฌ์ฆ e.g. A different algorithm can improve speed but change the exact output. |
| output lengthphrase | the size of the data produced by a program ์ถ๋ ฅ ๊ธธ์ด e.g. The test checked whether the output length stayed within an expected range. |
| symbol clashesnoun | problems that happen when two parts of software use the same name ์ฌ๋ณผ ์ถฉ๋ e.g. Adding a prefix can prevent symbol clashes in a large codebase. |
| bounds checknoun | a safety check that makes sure memory access stays within valid limits ๊ฒฝ๊ณ ๊ฒ์ฌ e.g. The bounds check stopped the program before it wrote invalid memory. |
| data corruptionnoun | damage to data that makes it incorrect or unusable ๋ฐ์ดํฐ ์์ e.g. Without proper safety checks, a bug may cause silent data corruption. |
| unsafe codenoun | code that allows low-level operations which need extra care from developers unsafe ์ฝ๋, ์์ ๋ณด์ฅ ๋ฐ์ ์ ์์ค ์ฝ๋ e.g. The developers used a small amount of unsafe code to avoid a problematic instruction. |
Firefox now uses zlib-rs for gzip compression and decompression. This change arrived in Firefox 151.0.0 after about two years of work between the zlib-rs team and Mozilla engineers. The project is important because it promises two benefits at the same time: better performance and better safety. In simple terms, compression reduces file size, while decompression restores the original data. Gzip is a very common format used on the web, so even a small improvement can matter to many users.
However, replacing a well-known library inside a large browser was not a simple task. zlib-rs is designed to be a drop-in compatible replacement, meaning developers can use it without changing everything around it. Still, there were differences. At some compression levels, zlib-rs uses algorithms that can produce slightly different output bytes or output length from older zlib. Firefox had tests that checked exact bytes in some cases and rough output length in others, so those tests needed updates. Firefox also adds a prefix to symbol names to avoid symbol clashes, and zlib-rs had to support that configuration.
After the integration work, a more serious problem appeared: crashes on some Intel Raptor Lake CPUs. Engineers saw a bounds check failure that should not have happened. A bounds check is a safety test that makes sure a program does not read or write outside valid memory. This was a useful warning, because in C the same issue could have caused silent data corruption instead of a visible crash. Reports suggested that zlib-rs was triggering a known hardware instability problem affecting some 13th- and 14th-generation Intel processors.
Later, the team connected the issue to a particular instruction used while writing Huffman coding results to memory. Huffman coding is a method for compressing data by using shorter codes for common patterns. According to the report, the hardware bug could sometimes cause the wrong byte to be written. To work around this, developers used a small amount of unsafe code so the compiler would avoid generating the problematic instruction. Mozilla then shipped a patch. The story shows that software quality depends not only on code design, but also on testing, compilers, and even CPU behavior.
| version control systemnoun | software that tracks changes to files and lets teams manage different versions ๋ฒ์ ๊ด๋ฆฌ ์์คํ
e.g. Our team uses a version control system to track every code change. |
| binary assetsnoun | large non-text files such as images, audio, video, or game data ๋ฐ์ด๋๋ฆฌ ์์ฐ e.g. Game studios often store binary assets together with source code. |
| scalabilitynoun | the ability of a system to handle growth in users, data, or workload ํ์ฅ์ฑ e.g. Scalability becomes critical when a project grows very quickly. |
| centralized architecturephrase | a system design where a central service manages important operations or data ์ค์์ง์คํ ์ํคํ
์ฒ e.g. A centralized architecture can simplify management for large teams. |
| content-addressed storagephrase | a storage method that identifies data by its content hash ์ฝํ
์ธ ์ฃผ์ ์ง์ ์คํ ๋ฆฌ์ง e.g. Content-addressed storage helps detect duplicate data efficiently. |
| Merkle treesnoun | data structures that use hashes to organize and verify large sets of data ๋จธํด ํธ๋ฆฌ e.g. Merkle trees are useful for checking whether data has changed. |
| immutableadjective | not able to be changed after it is created ๋ณ๊ฒฝ ๋ถ๊ฐ๋ฅํ e.g. The system keeps an immutable record of each revision. |
| on-demand hydrationphrase | downloading or loading file data only when a user needs it ์จ๋๋งจ๋ ํ์ด๋๋ ์ด์
, ํ์ ์ ๋ฐ์ดํฐ ๊ฐ์ ธ์ค๊ธฐ e.g. On-demand hydration can save storage space on developer machines. |
Lore is an open source version control system maintained by Epic Games. It is designed for projects that need to manage both source code and large binary assets, such as game files, images, audio, or video. The company says Lore focuses on scalability, meaning it aims to keep working well as repositories and teams grow. It is available under the MIT license, and developers can access its code, documents, and community channels online.
According to its public description, Lore uses a centralized architecture. In simple terms, this means a service helps store and deliver repository data instead of relying only on direct sharing between users. Lore also uses content-addressed storage, where data is identified by its content hash rather than only by file name or location. The repository state is represented with Merkle trees, a structure that helps systems compare data quickly and check integrity.
Lore also describes an immutable revision chain. This means each revision is linked to earlier revisions using hash-based signatures, making changes tamper-evident. For teams, this can improve trust in project history. Another key idea is chunked storage for large files. By breaking files into reusable pieces, the system can reduce duplication and support faster transfer of binary assets. It also offers on-demand hydration and sparse workspaces, so users do not need to download all file data at the start.
The project highlights practical features such as lightweight branching, fast switching, a command-line interface, and APIs for languages including C/C++, C#, Rust, Go, Python, and JavaScript. This suggests Lore is built not only for developers but also for broader tool integration. If Lore gains adoption, it could become an interesting option for teams that struggle with very large repositories and mixed asset types. Its release also reflects a wider industry interest in version control systems that can support larger workloads without major slowdowns.
| sovereignadjective | independent and under local control ์ฃผ๊ถ์ ๊ฐ์ง, ๋
๋ฆฝ์ ์ผ๋ก ํต์ ๋๋ e.g. Some governments want a sovereign AI system for sensitive public services. |
| language modelnoun | an AI system that learns from text and works with human language ์ธ์ด ๋ชจ๋ธ e.g. A language model can answer questions, summarize documents, and write emails. |
| ecosystemnoun | a connected group of organizations, tools, and users around a technology ์ํ๊ณ e.g. A healthy AI ecosystem needs researchers, companies, and public institutions. |
| digital autonomyphrase | the ability to control your own digital systems and choices ๋์งํธ ์์จ์ฑ, ๋์งํธ ์ฃผ๋๊ถ e.g. Digital autonomy is important when a country relies on AI for public services. |
| transparencynoun | the practice of being open and clear about how something works ํฌ๋ช
์ฑ e.g. Users expect transparency about how training data is collected. |
| biasnoun | an unfair tendency in data or decisions that favors one side ํธํฅ e.g. Developers must test AI systems carefully to reduce bias. |
| provenancenoun | the origin or history of something, especially data ์ถ์ฒ, ์ ๋ e.g. Good data provenance helps teams check whether training data is lawful. |
| anonymisingverb | removing personal details so people cannot be identified ์ต๋ช
ํํ๋ e.g. Anonymising customer records is an important step before AI training. |
GPT-NL is a project to build a sovereign language model for the Netherlands. A language model is an AI system that learns from large amounts of text and can generate or understand language. TNO is developing the project together with SURF and the Netherlands Forensic Institute. The goal is to create an independent Dutch model and a wider ecosystem for responsible AI use in work, education, and public services.
The project focuses on an important question: who controls AI that affects daily life? Many popular AI tools are provided by large foreign companies. GPT-NL offers a different approach by aiming for more digital autonomy in the Netherlands and Europe. Its team says control over the model, the data, and key decisions is necessary to protect public values such as privacy, copyright, and transparency.
Another key idea is openness. The developers plan to document how data is collected and how the model is trained. They also want to explain how they handle risks such as bias and other ethical concerns. According to the project description, the source code will be open source, while model weights will be shared under a controlled licence. This balance is meant to support transparency without reducing security or breaking regulations.
GPT-NL also says it is training the model from scratch instead of building on an existing model. This is intended to reduce problems with unclear data provenance, copyright issues, and personal data from earlier systems. The project describes strict rules for data collection, including anonymising personal data, excluding confidential or harmful content, and avoiding duplication. It also highlights reciprocal agreements with data providers and attention to energy efficiency, showing that AI development is not only technical but also legal, social, and environmental.
| brand messagingnoun | the way a company communicates its image, values, and products to people ๋ธ๋๋ ๋ฉ์์ง, ๋ธ๋๋ ์ปค๋ฎค๋์ผ์ด์
e.g. Clear brand messaging helps customers understand what a company stands for. |
| turnoffnoun | something that makes people lose interest or feel negative ๋นํธ๊ฐ ์์, ํฅ๋ฏธ๋ฅผ ๋จ์ด๋จ๋ฆฌ๋ ๊ฒ e.g. Too much technical jargon can be a turnoff for general users. |
| gapnoun | a difference between two things, especially expectations and reality ๊ฒฉ์ฐจ, ์ฐจ์ด e.g. There is often a gap between what companies build and what customers want. |
| bot fatiguephrase | tiredness caused by too many automated or machine-like interactions ๋ด ํผ๋ก๊ฐ e.g. Users may feel bot fatigue if every support message sounds automated. |
| automatedadjective | done by machines or software with little human control ์๋ํ๋ e.g. The company introduced an automated system for answering simple questions. |
| AI brand visibilityphrase | how often a brand appears in answers created by AI systems AI ๋ธ๋๋ ๊ฐ์์ฑ e.g. Marketing teams are starting to measure AI brand visibility as well as search rankings. |
| dashboardnoun | a screen or tool that shows important information in one place ๋์๋ณด๋ e.g. The analytics dashboard shows website traffic and referral sources. |
| structured datanoun | information organized in a clear format so computers can read it easily ์ ํ ๋ฐ์ดํฐ, ๊ตฌ์กฐํ๋ ๋ฐ์ดํฐ e.g. Structured data can help systems understand product details more accurately. |
A new research report suggests that many US consumers do not react positively when brands highlight AI in their public messaging. According to the study, 60% of consumers say that seeing โAIโ in brand messaging is a turnoff rather than a benefit. The same report also says 61% of consumers cannot name a brand that uses AI well in its messaging. This shows a gap between company strategy and customer feeling.
The report argues that the internet feels less human than it did 10 years ago. In the survey, 74% of consumers said the web now feels less human, and the average time before people experience โbot fatigueโ was reported as 40 minutes. Bot fatigue means users become tired of content or interactions that feel too automated or unnatural. In other words, people may accept AI tools, but they still want communication that feels honest, useful, and personal.
The study also discusses AI brand visibility. This means how often a brand appears in answers generated by AI systems such as ChatGPT, Claude, Gemini, or Perplexity. It is different from search engine visibility, which measures how high a website appears on a results page. A company may rank well in traditional search but still not be mentioned by AI systems. The report says there is still no single dashboard that tracks this clearly across all major AI engines.
For businesses, the message is not to avoid AI completely, but to use it carefully. The report suggests that brands should build content for two audiences at the same time: AI systems need clean, structured data, while human readers need a reason to stay and trust the site. This is especially important for enterprise teams that spend time improving visibility. In the current market, being technically discoverable is important, but sounding human may matter even more.
| desktop environmentnoun | the main graphical system that lets users interact with their computer ๋ฐ์คํฌํฑ ํ๊ฒฝ e.g. Many Linux users choose a desktop environment based on speed and design. |
| productivitynoun | the ability to do work efficiently and complete tasks well ์์ฐ์ฑ e.g. A better keyboard shortcut system can improve productivity at work. |
| virtual desktopsnoun | separate desktop spaces that help users organize windows and tasks ๊ฐ์ ๋ฐ์คํฌํฑ e.g. I use virtual desktops to separate coding, testing, and communication tools. |
| togglenoun | a control that lets you switch quickly between two states ํ ๊ธ, ์ ํ ์ค์์น e.g. The dark mode toggle is useful when I work at night. |
| System Traynoun | an area of the desktop that shows small app icons and status information ์์คํ
ํธ๋ ์ด e.g. The backup app runs quietly in the System Tray. |
| shared printersnoun | printers that can be used by multiple people over a network ๊ณต์ ํ๋ฆฐํฐ e.g. The office moved to shared printers to reduce hardware costs. |
| drag and dropphrase | to move something on a screen by clicking it and pulling it to a new place ๋๋๊ทธ ์ค ๋๋กญ e.g. You can drag and drop files into the project folder. |
| software centernoun | an app store-like tool for finding, installing, and updating software ์ํํธ์จ์ด ์ผํฐ e.g. The software center makes it easier for beginners to install apps. |
KDE has released Plasma 6.7, the latest version of its desktop environment for Linux. A desktop environment is the main visual system that lets users open apps, manage files, and control settings. According to the announcement, this release focuses on productivity, smoother daily use, and better performance. Instead of changing everything at once, Plasma 6.7 adds practical features that solve common problems for both home users and professionals.
One of the biggest updates is per-screen virtual desktops. This means users with more than one monitor can manage virtual desktops separately on each screen. KDE says this feature has been requested for many years. Plasma 6.7 also adds a microphone test tool, so users can quickly check if their audio level is too high or too low. Another useful change is press-and-hold support for special characters on the virtual keyboard, which can make text input easier in different languages.
The release also improves widgets and system tools. Users can now switch between light and dark mode more quickly with a simple toggle. Plasma 6.7 also adds the Vietnamese lunar calendar as another non-Gregorian calendar option. In the System Tray, background apps using a newer system are now shown more clearly, especially apps packaged with Flatpak. Printing support has also matured, with job counts shown on the printer icon and easier access to shared printers on Windows networks.
Many smaller usability updates are designed to save time. In the Overview screen, users can switch virtual desktops faster by scrolling or using keyboard keys. It is now easier to add or remove favorite apps with drag and drop in several app launchers. The Discover software center has a clearer Install button, redesigned app cards, and better sorting. Plasma 6.7 also helps users compare time zones more easily and offers a type-ahead option on the desktop for faster file selection. Overall, the update shows KDEโs effort to refine everyday computing, not just add new features.